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Final Fridays Art Market Application 

ART MARKET CALL & GUIDELINES

OVERVIEW
The City of Waterloo is inviting emerging and established artists to participate in a series of outdoor evening art markets. This vendor opportunity will take place from May to August on the Final Friday of each month, from 6 p.m. to 9 p.m. The Final Fridays Art Market will be located in the Waterloo Public Square and will be supported by other City of Waterloo programs happening in the square as part of Final Fridays activities.

There are 10- 15 spots open at each of the market events. Artists will be selected based on their artistic merit, experience, and quality of work/display. This opportunity is open to emerging and established artists working in any discipline suitable to an outdoor art market. Applicants should carefully consider price points and availability of smaller items in this market setting.


TIMELINE
Applications are due: March 13, 2020 by 5:00 p.m. 
Notifications: April 10, 2020 
Art Market Dates (2020):
• May 29
• June 26
• July 31
• August 28

SUPPORT FROM THE CITY OF WATERLOO
Each selected exhibitor will be offered, free of charge, the use of:
• one 10’x10’ white top tent* (tent walls are available day of on a first come-first-serve basis)
• tent weights
• one 6’x3’ table
• one chair

Selected artists will be offered additional support and mentorship from the Waterloo Region Small Business Centre and City of Waterloo staff including marketing support and business tips prior to the event. Please keep in mind that this is an outdoor event and that your display must be suited to the conditions including moderate wind, sun, heat, and other weather conditions.

 

EXHIBITOR RESPONSIBILITIES
Selected exhibitors will be responsible for signing and returning a short participation agreement, setting up displays, marketing their presence at the Art Market, and handling all transactions during the event. All display structures and materials are the responsibility of artists, who are reminded to consider wind and wet weather, the safety of the public, and of their art, when planning their displays. Artists are responsible for and encouraged to purchase insurance for their work.

Exhibitors are to arrive for setup between 4:30 and 5 p.m., unload, relocate vehicles to parking area by 5:15 p.m., and be set up and ready to sell by 6 p.m. The market closes at 9 p.m. and teardown is to be complete and vehicles removed by 10 p.m. Artists are encouraged to bring another set of hands to assist with their setup.

 

WAIT LIST
Applications to the waitlist will be taken throughout the summer. The application requirements will be the same for late applications. There is no guarantee that artists being considered for the waitlist will receive an invitation to exhibit, or how much notice will be given, as it is only to help fill a spot in the event of a cancellation.

 

CANCELLATION POLICY
It is important that exhibitors show up and are set up on time for their scheduled markets. No shows, late cancellations, and lengthy setups diminish the event, whereas a full market of dedicated, prepared exhibitors helps build a positive and valuable experience for attendees and fellow artists alike.

Exhibitors who cancel with less than one month's notice, or fail to arrive and set up during the designated time, will lose their opportunity to particiapte in future events.


ADDITIONAL INFORMATION
The Final Fridays Art Market takes place in Waterloo Public Square on the final Friday of each month. The Final Friday program celebrates art, culture, and cuisine throughout uptown Waterloo. Local businesses, entertainment venues, galleries, and non-profits are free to host specials and events all day and through the evening.

Building on the festive atmosphere of Final Fridays is the monthly Duels event from 7 - 9 p.m. Makers, performers, and other cultural creators go head to head in creative battles.

In the event of inclement weather, City of Waterloo reserves the right to cancel events based on our special events procedures. This includes high winds, rain, and threat of lightening. This is an outdoor event so exhibitors should consider light winds when configuring their display.

 

SUBMISSION REQUIREMENTS
Applicants are required to submit an application form which includes basic information, a bio/artist statement, description of work and exhibition or market experience, and supporting documents. See application form below for details.

 

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